The Power of Persuasion: Harnessing Cialdini’s Framework for Influential Leadership (Influence Series 3/4)

The last blog explored numerous ways to influence.  This one will focus on one model from renowned author Robert Cialdini, an American Psychologist and Professor who wrote a popular book on persuasion and marketing.  He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.  A 7th principle of unity was added later.  

Here is what the concepts are all about and their applications to the workplace:

1. Reciprocity:  People have a natural tendency to reciprocate when someone does something for them. If you do a favor for someone, they are more likely to feel obligated to do something in return.  When working on a team or project, offer to help your colleagues when they need assistance.  They are more likely to reciprocate and help you in return and relationships can naturally blossom.

2. Commitment and Consistency: Once people make a commitment or take a stand on a particular issue, they tend to behave in ways that are consistent with that commitment. They want to align their actions with their stated beliefs. When presenting an idea or proposal, highlight how it aligns with the company's mission or previous decisions, emphasizing consistency with past actions to bring others along.

3. Social Proof:  People often look to the behavior of others as a guide for their own actions. When they see that many others are doing something, they are more likely to follow suit. Share success stories or case studies of how others in your organization have achieved positive results using a particular strategy or product.

Use testimonials and reviews to demonstrate that your product or service has been well-received by others in the industry.

4. Authority:  People tend to trust and obey authority figures.  They are more likely to be influenced by someone who is perceived as knowledgeable, credible, or an expert in a particular domain.  When presenting, establish your expertise by citing research, experience, or relevant qualifications.  Collaborate with influential figures or experts in your field to lend credibility to your initiatives or projects.

5. Liking: People are more easily influenced by those they like or feel a connection with so aim to find common interests. Building rapport and establishing a positive relationship can enhance your ability to persuade others, and a great way to do that is by showing genuine interest in their needs and concerns. 

6. Scarcity: The idea that something is scarce or in limited supply can make it more desirable to people.  They may be motivated to take action to acquire it before it's gone.  Create a sense of urgency around important projects or deadlines to motivate team members to prioritize their work.  Offer limited-time promotions or discounts to encourage customers to make purchasing decisions more quickly.

7. Unity: The more we identify ourselves with others, the more we are influenced by them.  Taking time to find commonalities through one-on-one engagements or team-building activities will allow you to build a good rapport and influence others.  You can emphasize common goals and values.

Cialdini’s principles provide a robust framework for ethical persuasion that can be applied to the workplace.  These concepts can enhance your ability to navigate team dynamics and inspire action. Influence, when rooted in authenticity, can drive progress and strengthen bonds within any organization.

Quote of the day: “The key to successful leadership is influence, not authority.” -Ken Blanchard

Which principle do you find to be the hardest and easiest to apply in the workplace?  Comment and share with us; we would love to hear!

The next blog in this series 4/4 will focus on getting buy-in.

As a leadership development and executive coach, I work with leaders to sharpen their influencing skills for win-win opportunities, contact me to explore this topic further.

How are you successful with influencing?

What stage is your team in? ( Team Composition Series 3/3)

Teams go through different phases and stages.  Dr. Bruce Tuckman published his 4-stage model in 1965 – Forming, Storming, Norming, and Performing and added a fifth stage, Adjourning in the 1970s. The theory explains the predictable and evolving formative periods most teams experience.  As a leader, your job is to recognize what stage your team is at and think about the right interventions to move them along the team development continuum to reach peak performance and achieve more than they thought possible.  

Let’s jump into Tuckman’s five stages:

Stage 1: Forming.  When a team first assembles, there can be excitement, they may not be sure how things will turn out but some know it can be a great experience.  People spend time getting to know each other and understanding each other’s best attributes.  Respect is granted where you listen to others and share your thoughts, some may offer some goodwill and trust.

There should be a high dependence on the leader for guidance and direction during this phase.  Instead of being reactive to problems that come your way, the leader has the responsibility to be proactive and help their team think about what systems and processes are needed to build a foundation for their best performance.   

Here are some crucial questions the leader should reflect on and be able to answer to some degree before getting input from the team and co-creating the collective culture and structure:

·      What is the team’s purpose?  Why are we here and what are we meant to do? What is the vision that inspires people to jump out of bed every day to partake? What have our stakeholders commissioned us to do? What value are we depositing into the world?

·      What are the team goals, objectives, and KPIs? How can we turn the purpose and vision into a quarterly roadmap?

·      What are everybody’s roles and responsibilities, and how can we best contribute?  How can we share that information so everybody knows other people’s job descriptions and so they know who to turn to for assistance?

·      What are the expectations and agreements that will govern our best work?  What are the ways to weigh in and offer best practices and processes to enhance communication and coordination? How do we want to create psychological safety so we can take risks and reach peak innovation? You can lay out the best way to handle conflict and the process for decision-making get feedback and collectively agree on what would be best for the team.

·      What are the style differences?   How can we improve our understanding of individual preferences, strengths, and weaknesses, and increase our knowledge of working with different types of people?  This one does not need to be fully developed and can unfold as the team moves through the stages.

Stage 2: Storming.  In this phase, team members begin to show their entire colors, and conflict typically arises as there are clashes between work styles, beliefs, values, relationships, and personalities.  Decision-making is more complicated as people become more comfortable challenging each other and the leader.  As team members vie for positions to establish themselves in relation to other team members, they second guess coworkers and wonder, "I thought I trusted you, but now I'm not so sure."  If progress is not being made, they have more questions and concerns, assert their opinions and compete for power and attention.  If the team is too big, subgroups and cliques form, and there may be power struggles and blaming of others.   If not handled well, many teams do not move beyond this stage; they stay underperforming, and it turns out to be a relatively disappointing experience.

Leaders can play an essential role in pushing the team forward.  They can normalize conflict and seek to resolve it productively instead of shying away from it.   For example, when a co-worker says or does something that's not aligned with the team culture, step in and ask them to explain their approach and how it matches with the team’s purpose or culture.  You can revisit the original agreements about having an open and safe forum to exchange and pressure test ideas, even if not in alignment with others. Leaders can then allow team members the space to express different opinions and “clear the air.”  If you do not put ideas on the table, you cannot do anything about them.  They can establish and reinforce processes for effective communication, efficient meetings, solving team issues, and building trust to get teams to see that solving these interpersonal challenges is worth the investment.  Leaders can coach members to take ownership of the success of the team and help them design the changes they want to see. Leaders can ask how each member wants to be a resource for others’ development.  They can reconfirm the vision and get people excited to focus on critical collective goals where the intensity of the emotional and relationship issues is overshadowed by something way more meaningful that will have a substantial impact.

Stage 3: Norming.  When you understand that conflicts can arise and resolve issues amicably, you get rewarded with a genuinely healthy working relationship in the norming stage.  Roles and responsibilities are clear, accepted, and appreciated.  The team builds on processes and understands effective working styles.  Big decisions are made by group consensus or another more effective method agreed upon by the group. More minor decisions may be delegated to individuals or small, self-organizing teams within the larger group as responsibility and ownership are distributed.  There is a rhythm of addressing issues and appreciating differences and strengths as people work toward a common goal.  The impact is that morale and productivity increase, trust builds, commitment and unity strengthen and care for each other, and the work grows.  There is general respect for each other and the leader.  The team may engage in fun social activities and people are generally set up to do the work that everybody agreed upon.

Leaders can create success in this stage by empowering behaviors that allow people to be on the same page, giving and receiving feedback for development, sharing leadership responsibilities, and managing change collaboratively.  At this stage, groupthink can seep in; there could be the temptation that members could feel that they need to get along to go along because there is the fear of going back to the conflict stage when things were not fabulous.  The leader can be on the lookout for this unhelpful development and invoke processes to draw out multiple perspectives and normalize productive disagreement, leverage the strengths of each, take quick action, settle conflicts, and maintain a positive, productive climate.

Stage 4: Performing.  This is an incredible work experience where you are thriving on multiple levels producing excellent results, and having great relationships; it is a 1 + 1 = 3 type of equation; it's an intoxicating feeling.  The team is more strategically aware; knows clearly why it is doing what it is doing.  They have a high degree of autonomy as they go after the shared vision; they tend to overachieve and collaboratively make decisions with the leader.  Even with a high degree of freedom, they know they can depend on each other at any point.  Disagreements are resolved within the team positively, and necessary changes to processes and structures are made by the team regularly to serve the evolving needs best. They are comfortable asking for help and offering it because it is about the team-first approach, and there is a level of safety where people can bring their authentic selves, both their successes and struggles.

A leader can foster this successful stage by allowing even more flexibility in team roles, so people feel like they are being challenged. Leaders can create future leadership opportunities, offer development and support to help people achieve their career aspirations.  Leaders can leverage the learning and spark additional team creativity to attain new heights as they collectively advance. Leaders can also pay attention to momentum building and stalling moments. Daniel Pink also offers some interesting research about midpoints, which is the phenomenon of how teams tend to lose steam mid-project.  With this knowledge, leaders can offer galvanizing interventions to work with this dynamic to keep the momentum unbroken.

Stage 5: Adjourning.  This was added by Tuckman two years after his initial research.  Adjourning is the team’s break-up, hopefully when the task is completed successfully, its purpose fulfilled; everyone can move on to new things, feeling good about what's been achieved and ready to contribute elevated skills to their next body of work.  From an organizational perspective, recognition of and sensitivity to people's vulnerabilities is helpful, particularly if members have been closely bonded and feel a sense of insecurity or threat from this change.

Leaders can mark the occasion and adequately reflect on all the excellent work capturing each person’s contributions and making them feel proud for being a part of a memorable experience.  They can create hope for the future that they have skills and abilities and effective work practices that they can transfer to their next project.

 As a leader joining a new team, it is useful to find out what stage your team is in because if you enter their high-performing stage and treat them like they are in the forming or storming stage, they will be unhappy. It’s helpful to begin with a lot of listening and observation so you can spot where they are.  You can ask questions such as - what’s happening on the team, where is everybody, what are the best aspects of this team that you want to leverage going forward, what tweaks would you like to make, if any, to do even better work, how can I be most helpful to advance the team?  Instead of thinking you have the right diagnosis, they can tell you what they want without knowing the details and history.  Once having a deeper understanding, you can co-create the work together so all parties have a stake.

These five stages can progress and regress depending on team makeup, leadership, and client work changes.  When that happens, it is helpful to revisit the forming stage, even briefly, so you can put together a clear roadmap that will add eventual speed to the process. Knowing where your team is and how to support them will allow them to do their best work.

Quotes of the day:  Coming together is a beginning, staying together is progress, and working together is a success." – Henry Ford

Q: What stage is your team in?  As a leader, how would you like to support your team?  As a team member, how would you like to contribute? Comment and share with us; we would love to hear!

 As a Leadership and Team Coach, I partner with leaders and teams to cultivate a flourishing team culture, contact me to learn more.

Bruce Tuckman’s Team Model

When Interviewing, Beware of Your Biases (Hiring series 3/5)

Organizing a successful hiring process can determine if you secure the right person for the job.  A crucial component to success is the interview stage as it is a great way to get to know your prospective employees, both the hard skills and intangibles such as passion, initiative, goal-orientation, and cultural fit.

Below are some steps to consider when you are designing the interview process. Be sure to filter any of these tips based on the culture and mission of your organization.

1. First-round individual interviews.  If you have many applicants, you can have a brief 30-minute group interview meant to cull the list further and separate the A from the B and C players.  As you move to the preliminary one-on-one interviews, the goal is to get to know your candidates a little deeper.  You can open your interview by letting them know you would like to spend 25 or so minutes getting to know them and then leaving some time to answer any questions they may have. Give the candidate the first words instead of telling them about the company as they can parrot what you would like to hear.

2. Beware of biases. While the interview is going to give you some essential data, there are inherent problems of deception.  Psychologist Ron Friedman argues, “The interview is dreadful in predicting if somebody’s going to be successful because they're measuring their ability to think on the spot. 80% of people lie and it seems like it’s almost advantageous for them to lie if they want to get the job.”  Another problem is that people have biases in hiring.  As humans, we are hardwired to make quick decisions, to go with our intuitions. The way we think is largely shaped by various unconscious biases which ultimately influence the way we perceive reality.  In fact, according to Quartz publication, 60% of interviewers will decide about a candidate’s suitability within 15 minutes of meeting them.  Some will even have made that determination within seconds of the interview.  When we have formed our intuition, we are no longer considering new information, we are just rationalizing it.

 Here are some common biases in which to be mindful:

·      Confirmation Bias.  Is the tendency to search for information that confirms some preliminary assumptions you may have.  For example, suppose you see a tall person, you may think they are a good leader and then ask questions that can evoke favorable answers such as – tell me a time when you led a group successfully versus a more neutral question - how much experience do you have leading a team?

·      Halo Effect.  We assume that just because somebody has achieved success in one area, they are likely to excel in another area. They were incredible coders so they are likely to lead a technical team, but they are two different skill sets that need to be individually assessed. 

·      Overconfidence Bias.  Is the tendency to hold an over-bloated assessment of our skills and abilities.  Some hiring managers believe they have a special talent to choose a candidate based on their gut, but our personal experiences can be limited.  To have an accurate read, we need to have more objective measures in addition to our instincts, however strong they may be.

There are steps we can take to interrupt our biases and have a fairer process:

A. Have a standardized set of questions.  Ask all candidates the same questions, write them down in advance and execute. The reason is that if we think somebody is extroverted, we are going to ask for examples of when they led a group, whereas if we think somebody is introverted, we may not ask them about speaking in front of an audience because we assume they may not have.  The way we frame the question influences the information we get, and when we ask the same questions, we level the playing field.

B. Have a scorecard. This is an idea mentioned by Geoff Smart and Randy Street in their book, Who: The A Method for Hiring.  Their card has three parts: mission, outcome, and competencies so you are clear what you are looking for and so the candidate is clear on what to expect.

·  Mission: 1-5 lines of why the role exists. For example, the customer service representative is to help customers resolve problems with the highest level of courtesy.  You can ask candidates how their mission aligns with the company’s mission.

·  Outcomes: 3-8 specific outcomes to achieve an A performance.  For example, improve the customer performance score from a 7-12 measured by x, y, and z by 12/1.  Another example could be to work with a team to generate copious ideas and then choose the most innovative one, gain consensus and galvanize the team to execute by a specific date.  You can ask how they feel about achieving the outcomes.

·  Competencies: - Choose the capabilities that most matter to the work. At Google, Kim Scott talked about hiring for general cognitive abilities, leadership, role-related responsibilities and expertise, and googliness (the culture piece).

·      Technical Competencies or hard skills: These are the skills and behaviors that people need to do the job (coding, product management, creating the strategic vision and executing, designing, etc.). You can ask them how they have exhibited those competencies and provide an example from a previous job or how they would complete a realistic project they would have to do for this position.

·      Interpersonal or soft skills: These are all the intangible that allows the work to get done and the business results to be achieved. It can involve being self-aware and understanding how they are being perceived, managing their time and being dependable, being an effective communicator and clearly spelling out expectations with respect and openness, as well as being a listener and excellent team player.

·    Leadership skills: Do they know how to develop others to advance in their role, do they know how to motivate, inspire, care, and appreciate others, can they run high performing teams, manage conflict, and promote DEIB (diversity, equity, inclusion, and belonging) initiatives? Managing and leading a team is different than being an individual contributor.

·      Cultural Competencies:  Do your values and mission align? You can share the values of the company (e.g., hungry, humble, and smart) and ask how they exhibit those values, and provide an example from a previous job.

·      You can use the what/how/tell-me-more framework for follow-up questions. What do you mean? What happened? What does that look like? What is a good example of that?  What is your role?  What did you do?  What did your boss say?  What were the results?  What else?  How did you do that? Please walk me through the steps and how you overcame any obstacles.

Based on the responses, you should provide a score from A-E or 1-5 to each of their questions.  When you are done, you can review the scorecards with the hiring committee and advance the candidates with the highest scores.  If there are none, you may need to re-source potential candidates.

 C. Have a committee.  Eliminate siloed interviews in favor of at least 3 people on a panel because each person can be attuned to different aspects and see different things.  You can assign roles, such as a hiring manager to organize and then others that are looking for specific competencies. The panel should be made up of not only the hiring manager but peers and if there is a heavy cross-functional component, that person should be there as well. The committee should also be diverse in different areas such as experience, gender, race, etc. Before the interview, members should know the competencies, take notes, fill out a rubric independently, keep a tally, and then debrief their observations and compare impressions and scores.  If one person gave a score of a 5 in consciousness and the other gave a score of a 2, the idea is not to agree but expose the different perspectives and increase understanding, vote, and move on.  If there are any aspects that you are unsure about, you can drill down on those specific things in the next interview. Southwest conducts a lot of peer and team interviews. These processes help delay and test our intuitions so our decisions are more grounded in more data sources.

Many people complain just how hard it is to get the right hire.  The process can be lengthy and there is no guarantee that you are going to bring on great people.  Thinking about interrupting biases, having uniform questions, a scorecard for evaluation, and a committee to thoughtfully review the candidates can increase your chances of securing the right candidate.

Quote of the day: “Hiring is the most important people function you have, and most of us aren’t as good at it as we think. Refocusing your resources on hiring better will have a higher return than almost any training program you can develop.” - Laszlo Bock, Former SVP of People Operations at Google

 Q:  What’s your process for conducting group or one-on-one interviews?  How do you choose among the candidates you interview, which criteria do you use to assess a candidate’s performance?  Comment and share with us, we would love to hear!

[The next blog in this series 4/5 will focus on asking the best interview questions]

 As a Leadership Coach, I partner with leaders to get clarity on the hiring process to secure the best candidate, contact me to learn more.

How do you disrupt your biases when hiring?

Hire First For Values (Hiring Series 1/5)

What goes into selecting the right candidate to join your team?  While there are many aspects to consider, few are more important than the values of others and how they will align with your team and organization for the best synergy and results.

In Patrick Lencioni’s “The Ideal Team Player,” he argues for the importance of hiring for values and offers his humble, hungry, and smart model.  That is, exhibiting humility to think of yourself less, having the drive to pursue your goal aggressively, and the capabilities to be astute in how you interact with others.  When recruiters test for these values, they are more likely to get a great teammate.  Some would argue that these types of values and traits, such as having a positive mindset and a learning disposition, can be more important than having the technical skills to complete certain jobs because the latter can be more easily taught than the former.  This is how Southwest Airlines and many other entities organize their culture.  Hiring begins with bringing the right employees with the right values who can identify with the company’s purpose.

 Let’s take a deeper look at each value:

 1. Hungry. This value relates to an inner drive for excellence; you push until the job is done and are not satisfied with giving anything less than 100%.  You often think about the work outside of regular hours because you care beyond your job description.  The role may not just be a job for you, but a feeling of ownership and enduring impact.  You think more in terms of when a job is done and not dedicated hours of work.  You do not just care about your contributions, but the team outcomes.  This disposition can be inspiring to other team members and motivate them to do better.   Lencioni believes this is the hardest value to teach because it is all about the level of passion that you possess.  If you have it in abundance, you will move mountains to get the job done, if you do not, it will be hard to discover any incentive to get you to care and be hungry for positive impact.  It’s about the intrinsic motivation (you do it because you want to) over the extrinsic (you do it because you have to or simply to attain some reward).  This also does not mean you have no personal life because it is not about the number of hours but the quality of work – when you are on, you are driven by care and want to see things to the end, and when you are off, you can disconnect to get that much-needed renewal that will make you more effective overall.

A dimension of the hungry characteristic relates to the eagerness to learn, which Adam Grant mentions as one of the most important criteria to look for in hiring.  If you have the ability and passion for learning and acquiring new knowledge and skills, there is nothing that you cannot master.  As the proverb goes, “where there is a will, there is a way.” For some generalist jobs, it is ok if you do not have the complete skillset because you will find ways to get the job done regardless, whether that means pulling in resources or developing the skills yourself.  Ray Dalio’s Principles echoes a similar sentiment.  He talks about not hiring people to fit their first job but providing the ability to evolve and contribute in unforeseen ways, and that’s what learners and achievement-oriented people do, they are motivated to jump in, problem-solve, and figure things out aligned with the shared mission.  Three out of the five traits specified in the book Who: The A Method for Hiring would fall under this one category of hungry - motivation (a drive for achievement), initiation (taking action and inspiring others), and problem-solving (having the ability and interest to assimilate new information to get the best results). 

 2. Humble.  Author Rick Warren says that “humility is not thinking less of yourself, it’s thinking of yourself less.”  When you are humble, you know what you are great at, you know how to use your talents well, and do not think you are more important than others.  Humility means jumping in and doing any work needed by the team because you are not above any task or any person.  You are comfortable using “we” language instead of “me” and can quickly apologize when you err because having that harmony is more important than your need to be right.  Lencioni said humility is the single greatest attribute to being a great team player because the root of all sin is being too proud; when you are arrogant, you think you are better and deserve better and put your interests over that of the collective.

 3. Smart.  This one has two dimensions – being capable of doing the job and being emotionally intelligent.

The first one is being proficient enough to do the job and knowing that you can be trained to learn the skill or task for whatever you do not know.  When you hire smart people, they are eager to figure things out, and even though they do not know everything, they can solve problems and grow in unfamiliar territories.  Some influencers endorse the strategy of hiring people smarter than you because you want to surround yourself with capable individuals who can challenge you.  As a leader, your job is to listen to your team, filter recommendations, and make the best decisions. 

The second dimension is having emotional intelligence, a good awareness of themselves and others, and can regulate their emotions and be sensitive to others.  They understand their strengths and weaknesses and can receive constructive criticism to make adjustments.  They have tremendous people skills; they know how to emphasize and connect with others through compassion and have common sense in group situations; they know how to “read the room” and respond to other’s concerns.  Lencioni notes that smart candidates “understand the dynamics of a group of people and how to say and do things to have a positive outcome on those around them.”  They are good listeners, collaborators, and team players. 

Lencioni says that if you hire for only one of these values, it can be dangerous because somebody who is just hungry will be a bulldozer, somebody who is just humble can be a pawn, and somebody who is just smart can be a charmer.  Aiming to get all three would increase your chances of getting an excellent team player.

4. Integrity and Character.  I added these components to Lencioni’s model.  When you hire good people, you know they will operate in ethical ways for the best interest of others.   They are honest and do not cut corners.  They are friendly and enjoyable to be around.  Management expert Tom Peters stresses the importance of hiring nice, empathetic people whose natural sensibilities would be to do the right thing.  In contrast, if you hire a jerk, they can bring down the morale and productivity of the entire team.  It does not matter how smart they are or how good they are at completing a task if it reduces the collective performance and happiness.  People yearn to connect with good people doing good work and it makes the work that much more enjoyable.

While this is the model mainly used by Lencioni, which fits his organization’s culture, you want to be sure to pick the values that align with your culture.  Before interviewing candidates, you can gather your team to ask how they would define the culture and the three most important values.  Your team can even help you determine the behaviors that exhibit those values.  For example, if you care about being a team player, you need to measure this in the interview.  You can ask about the projects they were a part of and how their contributions made the overall group better.  How did they put in processes to thrive and avoid or minimize conflicts that can derail projects?  Tell me when you had to partner with two other stakeholders and what you did to get their buy-in?  They can give an example of when this value was practiced and when it was challenged. This will help you determine if the person has lone wolf tendencies, which will not be valuable for your objective.  Pay attention to how they answer the question and if they are using words like “I” and “me” v. “we” and “the team.”

Once you are clear on the traits you are looking for, you need to let the candidates know just how much you take these values seriously, how they play out in your company, and how people are held accountable.  At the end of the interview, you can reiterate how serious you are about the values and how uncomfortable it will be to work at the company if they do not feel the same way. In fact, how much they are going to dislike the experience because the behaviors are so abundant that they would not be able to dodge them.  Sending a strong message will allow them to select out if they are not a good fit because they do not genuinely possess these values.  After all, finding the perfect candidate is not just what is best for the organization, but what is best for the candidate and the clearer the expectations are, the more they can make choices that will allow them to be in a position where they can do their best work in an environment that speaks to their values.

 Quote of the day: “I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.”  -Tony Hsieh, CEO of Zappos

 Q: What are the most important values that define your team and your organization?  How can you assess this in potential candidates? Comment and share with us; we would love to hear!

 [The next blog in this series 2/5 will focus on creating a successful hiring process]

 As a Leadership Coach, I partner with leaders to get clarity on the hiring process to secure the best candidate, contact me to learn more.

Which values do you look for when hiring?