Coaching in the Age of AI: Why the Human Advantage Still Wins

September 2, 2025 Regina Zafonte

AI is reshaping professions across the board - including coaching. But here’s the forward twist: instead of seeing AI as a threat, coaches who embrace it as a co-pilot gain the upper hand. AI works best when it supports - and amplifies - the deeply human elements that only skilled coaches bring: empathy, presence, intuition, and transformational connection.

How Coaches Can Leverage AI Smartly

1. An Idea Incubator for Career Growth. When a client wants to stretch into new territory, AI can generate a buffet of possibilities - conferences, MOOCs, emerging skills, and professional groups. The real coaching moment comes when you sift, prioritize, and co-design the path forward, turning options into ownership.

2. Strategy on Demand. AI can surface frameworks, industry trends, and case studies at the click of a button. But it takes a coach to slow the conversation down and ask: Which of these models actually fits your reality? What assumptions do we need to challenge? That’s where “data” becomes wisdom, and there is an opportunity to turn the abstract into action.

3. Language for the Hard Stuff. For difficult conversations, AI can sharpen tone and clarity in a draft email or script. You, however, guide the heart of it: What’s the impact you want this to have on the relationship? How do you want to be remembered after this exchange?

4. Rapid Diagnostics. AI can quickly critique a client’s go-to-market deck or presentation for gaps or blind spots. The coach then pushes deeper: What surprised you? How might stakeholders react differently from what you expect? The shift from “feedback” to “foresight” is purely human.

Why Humans Still Hold the Competitive Edge

· Empathy That Truly Lands. AI can mimic warmth, but it can’t sit in the fire with a client. A coach notices the tremor in a voice, offers a pause that conveys 'I see you,' and holds the kind of presence that fosters psychological safety. Amy Edmondson’s research at Harvard shows that safety is the bedrock of learning and growth.

· Connection That Rewards the Brain. Neuroscientist Matthew Lieberman’s work proves what we intuitively know: human connection lights up the brain’s reward centers. A coach remembers milestones, senses doubt in a client’s tone, or sends a quick text of encouragement. AI responds; humans resonate.

· The Power of Strategic Silence. AI rushes to fill the gap. Coaches honor it. Sit with a client long enough, and their second thought - or their truer thought - finally emerges. Silence isn’t empty; it becomes a partner in discovery. AI fills gaps quickly; coaches honor the space that invites revelation.

· Conversations That Create. A metaphor pulled from your own life, a laugh that eases tension, a surprising reframing - these sparks come from two humans being in real-time exchange. AI mirrors: coaches make meaning.

· Whole-Person Context. Coaches hold the story behind the story: the client as a parent, partner, leader, dreamer. We weave threads across roles and histories. AI sees inputs; humans see the human and sense the story beneath the words.

· Adaptive Dialogue. Mid-conversation, a coach follows an intuition: Seems like that pause might matter – would you like to explore it? Or pivots when a client lights up about something unplanned. Coaching is jazz, not sheet music. AI follows instructions; coaches improvise, redirect, and reshape.

· Reading What’s Unspoken. A tightening jaw, an eye that flicks sideways, a cracked voice—these are invitations to dig deeper. Research in embodied cognition shows emotions live as much in the body as in the mind. Coaches read both. AI can’t.

We are also seeing how fast AI is advancing, so I would not be surprised if, in a short time, AI does not continue to make gains in some of the areas listed above.

Research Underscores the Human + AI Partnership

Studies confirm AI works best as a co-pilot, not a replacement. It helps coaches scale, personalize, and streamline—but the relational and intuitive remain human territory.

Geoffroy de Lestrange of Speexx calls AI a catalyst: tailoring learning and automating admin, while “people remain at the core.”

CoachHub’s Aimy and similar bots help clients practice conversations, but they can’t replicate the empowerment found in human coaching relationships.

AI is a powerful ally - quick, resourceful, and scalable. But empathy, intuition, presence, and the courage to sit in silence are still human terrain.

The future belongs to coaches who let AI handle the scaffolding while they bring the soul. In the age of AI, coaching isn’t diminished. It becomes both high-tech and deeply human.

Reflection Question: What’s one way you could bring AI in as your co-pilot this week - and where will your human touch be irreplaceable? Comment and share below, we’d love to hear from you!

Quote of the Day: “Combining the rationality of machines with the emotional wisdom of humans makes tomorrow’s coaching both high-tech and deeply human.” —Geoffroy de Lestrange

As a leadership development and executive coach, I partner with leaders to maximize their potential and elevate their impact, contact me to explore further.

Building Trust and Credibility in Your First 90 Days (New Executive Series 4/4)

August 19, 2025 Regina Zafonte

Trust and credibility are the cornerstones of effective leadership, and as a new executive, your first 90 days are critical for building both. Success isn’t achieved through grand gestures but through consistent actions demonstrating your competence, authenticity, and alignment with the organization’s goals. We’ll uncover why trust and credibility matter, how to establish them quickly, and the key steps to lay a strong foundation for lasting impact.

Why Trust and Credibility Matter

1. Trust Unlocks Collaboration. Teams are more willing to share ideas, take risks, and work collaboratively when they trust their leader. According to Stephen M.R. Covey in The Speed of Trust, trust is a performance multiplier that accelerates results.

2. Credibility Drives Influence. Without credibility, it’s difficult to lead effectively. When others see you as knowledgeable, reliable, and aligned with organizational values, your ability to influence decisions and drive change increases significantly.

3. First Impressions Last. Research shows that people form lasting impressions quickly. The actions you take (or fail to take) in your early days will shape how others perceive you as a leader.

How to Build Trust and Credibility Quickly

1. Show Competence Through Results. Early wins are essential for demonstrating your capability. Focus on high-impact areas where you can quickly make a positive difference. For example:

o Identify a pressing issue and create a clear plan to address it.

o Deliver on small, visible commitments to show you follow through.

2. Listen More Than You Speak. Listening signals respect and helps you understand the organizational landscape. Ask thoughtful questions to learn about your team’s challenges, priorities, and aspirations. Key Questions to Ask:

o “What’s working well that we should build on?”

o “What challenges are holding the team back?”

o “How can I best support you in your role?”

3. Be Transparent and Authentic. Authenticity builds trust. Be honest about what you know, what you don’t, and your intentions. If you need more time to make a decision, say so.

4. Align Your Actions With Company Values. Understand the organization’s mission, vision, and values—and model them in your behavior. For instance:

o If the company values collaboration, actively seek input from others.

o If innovation is a priority, champion new ideas and celebrate creative thinking.

5. Communicate Consistently and Clearly. Credibility grows when you communicate effectively. Share updates regularly, set clear expectations, and keep stakeholders informed. For example:

o Provide a 30-60-90-day plan to outline your focus areas.

o Hold regular check-ins with your team and key stakeholders.

6. Acknowledge Mistakes and Learn From Them. No leader is perfect, and mistakes are inevitable. Own up to them quickly, take responsibility, and outline what you’ll do differently moving forward. This humility demonstrates integrity and fosters trust.

Behaviors That Undermine Trust and Credibility

1. Overpromising and Underdelivering. Don’t commit to more than you can deliver, especially in your first 90 days. Unrealistic promises can erode trust quickly.

2. Acting Without Understanding. Jumping to conclusions or making changes without context can alienate your team. Take the time to listen and learn before acting.

3. Avoiding Difficult Conversations. Trust requires honesty, even when it’s uncomfortable. Avoiding tough conversations signals a lack of accountability and weakens your credibility.

The Long-Term Benefits of Trust and Credibility

1. Stronger Team Dynamics. A foundation of trust encourages open communication, collaboration, and mutual respect.

2. Enhanced Influence. Credible leaders are more likely to gain buy-in from stakeholders, enabling them to drive meaningful change.

3. Sustainable Success. Building trust early creates a culture of support and alignment that sustains long-term results.

In your first 90 days as a new executive, trust and credibility aren’t optional—they’re essential. By listening, delivering results, and modeling authenticity, you’ll build a foundation that enables you to lead with confidence and impact.

Quote of the Day: "Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships." – Stephen R. Covey

Question of the Day: What’s one action you can take this week to strengthen trust with your team or stakeholders? Share your thoughts in the comments—we’d love to hear from you!

As a leadership development and executive coach, I work with new executives to sharpen their leadership skills contact me to explore this topic further.

Redefining Success: Crafting a Life on Your Own Terms (Leadership Brand Series 4/4)

February 4, 2025 Regina Zafonte

Success is a word that often evokes images of wealth, recognition, and social status—ideas we’ve absorbed over the years from society, media, and education. But while these definitions are pervasive, they can also be restrictive, confining us to a narrow view of what it means to live a fulfilling life. When we look deeper, success becomes something far more personal and multifaceted. Real success lies in achieving goals that resonate with our core values and in building a life aligned with our unique aspirations.

Moving from an "Outside-In" to an "Inside-Out" Definition of Success

Many of us adopt an “outside-in” definition of success early on, focusing on what society deems valuable—status, money, admiration. This can lead us to pursue goals that fulfill others’ expectations rather than our desires. When we define success for ourselves, we create an “inside-out” perspective based on our values, passions, and aspirations.

Here are some steps to help you explore your unique definition of success:

1. Reflect on Your Core Values. The first article in this series covers this topic. Start by identifying your core values. Is integrity, kindness, creativity, or growth important to you? When success aligns with these values, it brings lasting fulfillment. For instance, if your core value is growth, success might involve learning and self-improvement rather than reaching a specific career title.

2. Think About the Impact You Want to Make. Success isn’t only about what you gain but what you give. Consider the impact you’d like to make in your community, industry, or family. Impact does not have to mean major world changes—it could be as simple as supporting others, raising a loving family, or fostering a positive work environment.

3. Imagine the Lifestyle You Envision. Envision the lifestyle that would make you feel successful. Would it involve travel, a slower pace, or a high-energy, entrepreneurial drive? Success can be about having time for hobbies, enjoying meaningful relationships, or maintaining a healthy balance between work and personal life.

4. Explore Both Personal and Professional Goals. It’s important to view success holistically, incorporating personal and professional aspirations. While your career might bring professional success, a fulfilling personal life is equally valuable. Tennis star Roger Federer, for example, balanced a high-achieving athletic career with being a committed husband and father, showing that success encompasses multiple facets of life.

5. Embrace Daily Progress Over Perfection. Darren Hardy’s perspective on success as “rent that’s due every day” reminds us that success is not a static end goal. It’s a continuous process of growth and improvement. Success is not about flawless achievement but relatively steady, meaningful progress towards what matters most to you.

A New, Sustainable Model for Success can incorporate these 3 elements:

Well-Being: True success includes physical and mental health. If achieving your goals means neglecting your health, it’s unlikely to feel fulfilling in the long run.
Wisdom and Wonder: Success is also about lifelong learning and a sense of curiosity. When you appreciate life’s small moments, you create joy in the journey itself.
Contribution: Meaningful success involves making a positive impact. Whether it’s helping others in your community or contributing positively to your work environment, contribution adds a layer of purpose to your achievements.

Success and Happiness: The Connection

The relationship between success and happiness is often misunderstood. Some view success as a pathway to happiness, while others find it in the process. Adam Grant’s research suggests that when we prioritize internal goals, like personal growth, kindness, and health, we experience greater happiness and well-being than when we focus on external rewards like fame or wealth. In other words, happiness and success are closely linked when we define success in a way that aligns with our values.

Success isn’t solely about accomplishments; it’s also about the quality of the journey. Finding happiness in everyday progress, connecting with others, and pursuing work that resonates with us creates a richer, more fulfilling version of success. As Phil Jackson wisely noted, “You’re only successful at the moment when you perform a successful act.”

Success is not a single, universal measure. It’s a highly personal journey, one that should be aligned with your own values, passions, and goals. Real success is about crafting a life that resonates deeply with who you are and what you care about. Define it for yourself, live it each day, and find fulfillment in the journey—not just the destination.

Reflection Question: What does success mean to you today, and how can you begin to live by that definition more fully? Comment and share below; we’d love to hear from you!

Quote: "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." — Albert Schweitzer

As a leadership development and executive coach, I work with leaders to develop their leadership brand and define success, contact me to explore this topic further.